Think Payments

Online Payments Ethiopia

Ethiopia’s Online Payments Market

Population: 104 million
Mobile phone subscribers: 8.9 million
People who use mobile payments 50.2 million

Ethiopia has experienced strong and broad-based growth over the past decade. There has been a steady Mobile and internet penetration growth trend and enormous growth potential remains in the Africa’s second most populous country. The broadband market has seen significant improvement in the recent years. There is continued, significant growth in both the number of inbound tourists and the generation of foreign exchange as a result of the partial opening of the economy to private investment. Together with that there’s a constant growth in the need for internet payment service providers.


Online Payments: Banks

Direct Pay Online provide online payment services in Ethiopia. The company came in to provide a much needed solution for business owners in Ethiopia by offering safe and secure credit card processing to both travelers and localsto merchants, who can payso they accept online and offline payments: with credit cards, mobile money, or and bank transfers in real-time.



  1. Travel
  2. Hospitality
  3. Airlines
  4. e-Commerce
  5. Restaurants
  6. Internet service providers
  7. More…


Which payments forms you’ll be able to accept?


Which payments forms you’ll be able to accept?

EUR, USD, ETB & many more.


Regulation of Online Payments in Ethiopia

With electronic commerce, still at infancy stage in Ethiopia, the government is in the process of drafting national laws to govern e-commerce and online payments. Ethiopian businesses that accept online payments must comply with the credit card companies’ standards and regulations, as well as with the Payment Card Industry (PCI) Data Security Standard.


Who can open an account with Direct Pay Online?

Any travel related merchant / provider and E-commerce merchants (hotel, airline, travel agent, tour operator, tour guides etc.) can open an account immediately and start accepting online and mobile payments.


Travel Associations in Ethiopia

Ethiopia’s travel associations include:

  1. Ethiopia Tour Operators Association
  2. Addis Ababa Hotel Owners Association

 Ready to integrate online and mobile payments in your business?