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Thumbnail - How Integrating Loyalty Programs with Mobile Wallets Increases Customer Loyalty

How Integrating Loyalty Programs with Mobile Wallets Increases Customer Loyalty

With the wealth of comparison data available at practically any consumer’s fingertips, it is not surprising that many brands are experiencing a significant decrease in customer loyalty. The travel industry is especially susceptible to this. Non-competitive prices, lack of benefits and unexceptional customer experiences will prompt an otherwise loyal customer to try different brands. While […]

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Thumbnail - Why eCommerce Companies in Africa Need To Adopt Complete Digital Payment Solutions

Why eCommerce Companies in Africa Need To Adopt Complete Digital Payment Solutions

Global ecommerce is poised to surpass $23 trillion in 2017 and to continue to grow reaching close to $28 trillion in 2020, according to eMarketer.  Meanwhile, African ecommerce represents just small fraction of this total market, with online retail currently making up only 1% of the total African retail industry. Why online shopping in Africa […]

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Thumbnail - How to Use Mobile Payments to Increase Loyalty in an Era of No Brand Loyalty

How to Use Mobile Payments to Increase Loyalty in an Era of No Brand Loyalty

Brand loyalty seems to be a thing of the past.  Even the leading brand consumer packaged goods are reporting declines, due to an overall decrease in brand loyalty.  In fact, according to market strategist company Accenture, customers are constantly evaluating new products and providers, becoming what they coin “non-stop customers”.  These non-stop customers switch brands […]

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